US Soccer: PlayOn

PlayOn, launched by U.S. Soccer, was a national campaign to guide the safe return to play during COVID. I led the creative direction, developing the logo, website, and all social and marketing assets. The goal: craft a bold, clear visual identity that aligned with U.S. Soccer while standing apart as its own trusted source. Every element was designed to inform, reassure, and reconnect the soccer community when it mattered most.

‍

‍

Table of Content:

1. Introduction

2. Structure and Variations

3. Brand Guidelines

4. Deliverables

5. Sketches & Drafts

‍

‍

‍

‍

Section 2:

Structure and Variations

‍

‍

‍

Section 3:

Brand Guidelines

‍

‍

‍

‍

Section 4:

Deliverables

‍

‍

‍

‍

Section 5:

Brainstorm, Drafts & Sketches

‍